3 Tips on Starting a Brewery


Starting a business is a daunting task, and there are so many innovative ideas that it’s hard to know which one will bring your new business success. With COVID-19 restrictions still in place in many areas of the country (and the world), the requirements for starting a business have shifted. Don’t let this stop you from living your dream. The innovation required to survive these trying times has inspired a model for future businesses to succeed whether or not there is a global pandemic. Follow these three tips on how to start a brewery, and it will flourish now and for decades to come.

1. Offer outdoor seating.


If outdoor seating was a luxury before 2020, it is now a necessity. In the era of COVID-19, having a patio or some sort of outdoor shelter could make or break your brewery’s success. Awnings and canopies affect the ambiance of your space as much as the walls or the floor, so invest in the patio awning that is right for your business. Transform your outdoor space into a modern microbrewery with a retractable awning, or a zen garden with a pergola covered in crawling vines. Install a metal awning and railings for an industrial appearance or a dainty soffit for more of a sunroom feel.

For quality products including retractable awnings and pergolas in northwest Indiana and the Chicagoland area, search retractable awning Chicago to find commercial awnings at an affordable price. And remember, this is not just any old awning. This is an innovative, beautiful product that will provide both the safety and the atmosphere that your brewery needs to keep your guests coming back again and again.

2. Use quality products.


What’s the most important part of starting a brewery? Making delicious beer, of course! The quality of any and every product used in the brewing process will have an effect on the outcome of your brew. Invest in your business by purchasing top-of-the-line boilers that will last you decades. Then find an installation service that will also take care of maintenance and repairs, such as Granite Mechanical Inc. at granitemechanicalh.com. Whether you need to replace a malfunctioning valve or install a high-functioning economizer, consolidate all of your mechanical needs by finding one company that can handle it all. Pair that with your top-notch boilers, and you’ll be able to focus on what really matters: crafting delicious beer.

3. Hire passionate Cicerones.


Education is the catalyst for innovation. You will probably need to have an American IPA on tap that offers the typical bitterness associated with cascade or mosaic hops, but craft beer is so much more than IPAs. If your brewery is going to create the next big hit on the beer market, your staff needs to know all the creativity that is available to them. The Certified Beer Server program offers a curriculum that doesn’t cost much time or money for all of your staff members to get educated. They will graduate with a basic knowledge of the fundamentals of beer service, styles, and flavors, not just what’s popular in today’s craft beer scene.

Your staff can then become Certified Cicerones to demonstrate that they possess a professional body of knowledge and the essential tasting skills related to beer. A big part of becoming a Cicerone (and maintaining one’s skills) is tasting beer. A lot of beer. Improve company morale while educating your staff with monthly or weekly beer tastings. This will be a chance to get to know your team while inspiring a deeper passion for brewing. When you hire a team that loves beer and excites them to love it, even more, your brewery is bound to succeed.

Set yourself up for success by creating the right ambiance, using top-notch equipment, and educating your team. If you follow these simple tips, your brewery will succeed even in a COVID-ridden marketplace. Now go taste a new brew, and make your dream come true!

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