Though CBD products used to be pretty niche, the legal market has grown exponentially over the past few years. Now, the industry brings in billions on an annual basis and is projected to continue this trend for the foreseeable future. For many savvy entrepreneurs, now is the perfect time to get into the CBD business. In a competitive industry, it’s essential to give yourself an edge in any way you can, and one way to do that is through labeling. Read on to learn more about three advantages of using a shrink sleeve labeling machine for your CBD company.
1. Labeling machines are portable and easy to fit in any size space.
By investing in a shrink sleeve labeling machine, you’ll have access to a convenient and effective solution without the need for outside help. The CoolJarz SST model is even portable and only takes up four square feet of space to operate, and the machine itself only requires about two feet of table space. It can operate at speeds comparable to industrial alternatives without a mess. This machine works with shrink sleeve bands, partial, and full-body labels.
CoolJarz can provide custom printing and design services if you want a professional to design your labels. You can either provide some of the design elements yourself, or the team at CoolJarz can help you create the perfect label from scratch. Their proofing and approval process is also simple and easy, which means you can focus on other aspects of your business that require your attention.
2. Shrink sleeve labels can improve your brand awareness.
Improving awareness of your brand is a central part of boosting your companies visibility and profitability. Brand awareness is a major factor in driving consumer decisions about which products to buy. It can also be a way to increase customer loyalty by establishing familiarity and encouraging repeat purchases. A comprehensive marketing strategy should be about more than just paid advertisements. You should take advantage of the opportunity to use design elements to support your broader marketing plan.
You should also do plenty of research on what legal regulations apply to labeling CBD products. Though CBD products were legalized on a federal level through the 2018 Farm Bill, there are still requirements that all CBD companies need to follow about what information needs to be on your product’s labels.
3. There are different shrink sleeve labels for all your products.
One of the best things about the CBD industry is its impressive product diversity. You can have CBD infused into everything from cosmetics to coffee. Fortunately, your labeling machine can accommodate different steam heads to create labels for every tube size. Not only does it make applying tube labels easy, but it can also be used for other types of jars and containers as well, which can be used to package beauty products and edibles like CBD gummies.
No matter what types of products you sell, it’s important to remind your customers that they should always check with their doctor before trying CBD for the first time. Their doctor can explain how CBD is likely to affect any health conditions or interact with the medications they take.
Operating a cannabis company can often come with unique challenges, like abiding by specific labeling requirements. Still, there are plenty of tools available for business owners that can help them address these issues. Using a machine to produce your shrink sleeve labels can be convenient and budget-friendly, and you can use your own design or have the team at CoolJarz design one for you. Labels can be used on tubes, jars, and other types of containers so that you can cover your entire product line. High-quality labels with an eye-catching design can provide a meaningful boost to your brand’s visibility and increase customer loyalty, so they’re worth investing in.