From transportation to communication, new technology has made our daily lives incredibly more convenient and easier to manage. Mobile apps and software functions don’t just benefit our social and home lives but the workplace as well. We can save time, communicate faster, increase productivity, and drastically cut costs.
One of the most crucial aspects of running a business is saving money wherever you can. And while the costs of analytics tools, artificial intelligence, tablets, and other gadgets might seem like an expensive investment upfront, by implementing these digital channels and devices into your business process, you will actually be saving money in the long run. So if you are a business whose yet to fully utilize technology to your advantage, check out the list below on why you should.
Allow for Remote Working
Between maintaining leases, paying utilities, and having workstations set up for your employees, having a physical office location can be expensive. And yet for most business operations, an actual office isn’t even a necessity.
By allowing your employees to telecommute or work from home, you are saving heaps of money. And nowadays with the internet widely accessible and mobile devices at everyone’s fingertips, speaking to your co-worker is just a mere notification, phone call, or web chat away.
Digital advertising should be your top priority when it comes to marketing your business. And the power of technology and social media gives you that ability. What makes online advertising so useful is that through data and algorithms and utilizing the best practices of social media, you are better able to attract your target audience.
Plenty of free online marketing tools are available for you to try out like email or social media campaigns. And even if you have to spend a few dollars to make your campaigns more effective, you are still spending a lot less than you would on traditional forms of advertising.
As the old adage goes, “time is money.” And with technology you can save your business loads of time by investing in software products that run faster, upload and access documents like spreadsheets quicker, and allow for more efficient communication channels.
One such example is the deployment of IT asset management software, which allows for better IT service management and a more efficient help desk for your organization. Technology gives you a smoother, faster workflow—saving you money and therefore, saving you time.
Communicate With Your Customers
A great business starts with great customer service. With technology, you can offer your customers more communication channels for them to reach out to you. For instance, you can improve customer satisfaction by offering a seamless experience through an omni channel call center.
Omnichannel contact centers give customers the options to talk to a live agent through various mediums—social media, a phone call, SMS, email, or a live chat with a bot on a mobile app. However, their customer experience is unified so they don’t have to keep repeating their personal information to the next live agent on a new channel.
The omnichannel approach also provides analytics in real-time about the entire customer journey, giving you new insight on how to improve customer satisfaction.
With technology, your business could become completely paperless just by taking advantage of the cloud and email functions. The billing department is one such department that uses up a lot of paper.
Processing paper checks every month may actually be costing your company and your clients more money than you might think, and switching to a technological model could avoid that.